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Google My Business – The Do’s and Don’ts

Google My Business – The Do’s and Don’ts

If you run a local business in Belgaum or any Indian city, Google My Business (GMB) — now called Google Business Profile (GBP) — is your digital front door. It’s the first thing people see when they Google your business name or services you offer.

At MasterWits Solutions, we’ve seen how proper GMB optimization can double a business’s local visibility. So here’s a practical guide on what to do — and what to avoid — with your Google Business Profile in 2025.

The DO’s of Google My Business

1. Keep Your Info Updated

  • ✔️ Business Name (exactly as registered)
  • ✔️ Address (must match map pin)
  • ✔️ Phone Number (active with WhatsApp if possible)
  • ✔️ Business Hours (update on holidays too)

2. Post Regularly

Google Posts are like social media for your GMB profile. Post updates, offers, blogs, or events at least once a week.

Example: “20% off this Deewali on all catering orders – Offer valid till July 15th.”

3. Add High-Quality Photos

Photos build trust and improve engagement. Add:

  • Storefront images
  • Inside workspace
  • Team photos
  • Product or service visuals

4. Get Customer Reviews (and Reply!)

Encourage every happy customer to leave a Google review. Respond to each one professionally — even the negative ones.

5. Use Keywords in Description

Include services and location-based keywords like:

“We’re a leading digital marketing company in Belgaum specializing in website design, SEO, and local ads.”

This helps you rank for search terms related to your services + location.

6. Enable Messaging

Turn on the “Chat” feature in your GMB app. It allows potential clients to message you directly — a great way to convert inquiries into leads instantly.

The DON’Ts of Google My Business

1. Don’t Leave Negative Reviews Unattended

Ignoring bad reviews looks unprofessional. Always reply politely and offer to resolve the issue offline.

2. Don’t Use Stock Photos

People trust real photos. Avoid fake office pictures or generic staff images.

3. Don’t Set & Forget

Too many businesses create a profile and then never touch it again. GMB is a live platform — treat it like your mini-website.

6. Don’t Violate Guidelines

Avoid:

  • Fake locations
  • Fake reviews
  • Misleading services

Google can suspend or permanently ban your profile

Need Help Ranking Higher on Google in Belgaum?

At MasterWits Solutions, we specialize in optimizing Google Business Profiles to rank better, attract more local traffic, and convert leads into customers.

Whether you’re a hotel, clinic, cafe, or tuition center — we can help you dominate your local search results.

Contact us today to get your profile audit done – FREE!